Know Your Consumer


Alter you Marketing Projects accordingly....
1. Research
  To identify why the target consumer is seeking your good and services so that you can create a more targeted marketing campaign.
- Maybe it's all for the lowest cost. Maybe its not.
- Perhaps they're more attracted to another assurance you can provide.
2. Define Segments
- If you are like most goods and services providers, you will have multiple demographics. 
And your multiple target demographics will have diverse triggers they will seek when deciding upon a goods or service provider. 
- As such, you must define the key factors that influence their purchasing decision in advance of initiating your marketing campaign. (eg. price, abilty, timeliness)
3. Develop Specific Messages for Specific Segments
- Finally, once you have identified your target groups and have identified the traits that will motivate them to buy YOU, create specific marketing messages for the specific groups.
For instance, one group might be more concerned with price than on ability.  You can use ability as a closer once they are convinced you can deliver on your price.




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